The new plant-based nuggets feature a golden, crispy breadcrumb coating surrounding a plant-based chicken nugget with a juicy and springy white meat texture and a savory chicken flavor.
Two versions are available – one specifically for restaurants and one for consumers.
Impossible Chicken Nuggets Made From Plants can be found on the menus of top chefs across the country, including at David Chang’s fried chicken concept Fuku in New York City; Marcus Samuelsson’s comfort food eatery Red Rooster in Harlem and Miami; Sean Brock’s fast-food tribute Joyland in Nashville; Tal Ronnen’s Los Angeles hotspot Crossroads Kitchen; and El Alto Jr., a new family-friendly pop-up from Traci Des Jardins at the new State Street Market in Los Altos, California.
Consumers will be able to find new Impossible Chicken Nuggets Made From Plants in the frozen food aisle at retailers nationwide including Walmart, Albertsons, Kroger, Gelsons, Safeway, ShopRite and Giant stores later this month.
Available for a suggested price of $7.99 for approximately 20 pieces, the new plant-based nuggets come in a resealable freezer bag and are fully cooked and ready to reheat via oven, microwave, or air fryer.
Just take note that Impossible Chicken Nuggets for restaurants vary slightly from Impossible Chicken Nuggets for home chefs in order to best accommodate commercial deep fryers.
Taste Test
According to Impossible Foods, seven out of 10 consumers preferred the Impossible Chicken Nuggets to animal-based chicken nuggets from a leading brand in a blind taste test involving 201 meat-eating consumers in Irving, Texas, many of whom also regularly eat plant-based products.
Image via Impossible Foods